This week we cover the often overlooked practice of scammy loyalty programs. They come in many shapes and sizes but are all designed to cost consumers much more than they reward.
The survillance pricing angle with McDonald's app is particularly concerning given how much purchase history data they collect. Most consumers dont realize they're trading detailed behavioral data for minor discounts. The paper's findings on loyalty programs manipulating spending patterns through psychological hooks really exposes how these apps are designed around extraction rather than value.
The survillance pricing angle with McDonald's app is particularly concerning given how much purchase history data they collect. Most consumers dont realize they're trading detailed behavioral data for minor discounts. The paper's findings on loyalty programs manipulating spending patterns through psychological hooks really exposes how these apps are designed around extraction rather than value.